Manual Adventure Tourism

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ISBN alk. Sports and tourism. Hudson, Simon.

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A1 S Research clearly shows that the idea of holidays for rest and relaxation has shifted to more health- related and quality-of-life experiences, including active and sports- oriented trips. In industrialized countries, sport tourism contributes between 1 and 2 percent to the gross domestic product GDP , and the contribution of tourism as a whole is between 4 and 6 percent.

Although it is difficult to measure the impact of sport and tourism patterns worldwide, growth rates for the sport tourism industry are estimated at about 10 percent per annum. In previous decades, academics and practitioners have treated sport and tourism as separate spheres of activity, and integration of the two disciplines has been rare. In terms of popular participation and many aspects of practice, however, they are inextricably linked. These links have been strengthened in recent years due to several new influences and trends. These include the common contribution of sport and tourism to economic regeneration; the heightened sense of the benefits of exercise for health; and the increased media profile of in- ternational sport and sporting events.

Major sporting events have be- come important tourist attractions, and events such as the Olympic Games can bring long lasting benefits to a host city in terms of infra- structure improvements and increased tourism. Likewise, tourism has served as an incubator for new sports disciplines such as volley- ball and snowboarding which have developed into competitive events as they have grown in popularity. In the past few decades, sport and tourism professionals have real- ized the significant potential of sport tourism and are aggressively pursuing this market niche.

To exploit sport tourism better, profes- sionals must understand and appreciate the synergy of both the sport and tourism fields. For potential practitioners, degrees in sport tour- ism are now running at bachelor, master, and doctorate levels at col- leges and universities in America, Canada, the United Kingdom, New Zealand, Australia, and Dubai, and certificate programs in sports tourism management are also available for practitioners worldwide.

The Journal of Sport Tourism, a quarterly publication, stimulates scholars, professionals, and academics to write and share sport tour- ism articles while providing further opportunities to develop the body of knowledge of the profession. Conferences dedicated to sport tour- ism have also started to appear.

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The Sports Tourism International Council initiated annual sport tourism conferences in , and in February , the World Tourism Organization hosted its first con- ference on the subject in Barcelona, Spain, attracting some dele- gates. Adventure tourism is increasingly recognized as a discipline in its own right. The adventure market is generally split into two catego- ries: hard and soft.

This includes activities such as rock climbing, heli- skiing, or white-water kayaking. The second, which includes activi- ties such as snow-coach exploration of glaciers, aims at nonadrenaline addicts and families.

Soft Adventure

In Canada alone, there are now forty colleges that run adventure programs for students. Conferences dedicated to adventure tourism are also increasingly common. In Canada, for ex- ample, Kamloops, British Columbia, has hosted two national confer- ences on the adventure tourism industry. Despite this obvious increase in interest in the subject of sport and adventure tourism, surprisingly little literature exists that addresses the links between sport, adventure, and tourism, and it is hard to find data and quality case studies about individual sports tourism activi- ties.


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We also have little understanding about the nature and extent of tourism generated by the staging and promotion of sporting events. It is written by experts from around the world; hence, it has an international dimension that makes it unique. The book begins with an introduction to sport and adventure tour- ism written by Lisa Delpy Neirotti from The George Washington University.

The second chapter, contributed by John Zauhar of the Sports Tourism International Council, takes a fascinating and unique look at the history of sport tourism. Chapter 3 is written by Donald Getz from the University of Calgary and covers sport event tourism, perhaps the largest component of sport tourism in terms of tourism numbers and economic impact. In Chapter 4, Simon Hudson from the University of Calgary provides an in-depth analysis of winter sport tour- ism, and Chapter 5, written by Gayle Jennings of Central Queensland University, examines marine tourism.

Chapter 6 is devoted to world golf tourism written by Mark Readman of Buckinghamshire University, England. Chapters 7 and 8 are dedicated to the rapidly growing area of adventure tourism. Paul Beedie of De Montfort University in the United Kingdom writes about the growth of adventure tourism, while Ross Cloutier from the University College of the Cariboo focuses on the business of adventure tourism.

Chapter 9 describes the growing area of health and spa tourism, contributed by Michael Hall of Otago University, New Zealand. Chapter 10 is written by Joseph Kurtzman and John Zauhar of the Sports Tourism International Council, and ex- plores the future by examining and analyzing the development of sport tourism in terms of virtual reality.

Nine chapters end with a list of references, some have related Web sites, and the book includes eight quality case studies. I hope readers will enjoy the book as much as I enjoyed collating it.

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I am sure it will not be the last book dedicated to this rapidly growing area of tourism, but I intend it to be the most readable. In this same period, worldwide tour- ist spending is expected to grow at 6. One of the fastest-growing areas con- tributing to these staggering statistics is sport tourism.

Although sport tourism is a relatively new concept in terms of con- temporary vernacular, its scope of activity is far from a recent phe- nomenon. The notion of people traveling to participate and watch sport dates back to the ancient Olympic Games, and the practice of stimulating tourism through sport has existed for over a century.

Within the past five years, however, sport and tourism professionals have begun to realize the significant potential of sport tourism and are aggressively pursuing this market niche. This sparks the question of whether sport tourism is a new, re- created, or agglomerated field. For many tourism entities, a travel market focused entirely on participating or watching sport is a unique and exciting concept.

For recreational managers, the opportunities and impacts related to noncompetitive sport participation have been recognized for years. Thus sport tourism is considered a redesigned marketing tool. In the sport industry, sport tourism is seen as a way to capitalize on the growth and interest in both noncompetitive and competitive sport by aligning forces with sport, recreation and tour- ism professionals, and organizations.

For instance, the more people that participate at a recreational level, the more sport equipment they tend to purchase, the more likely they are to continue to participate at a competitive level, and their propensity to watch sport may also increase. The purpose of this chapter is to identify and define the different facets of sport tourism and to illustrate how influential this market segment can be, not only for the tourism and sport industries but for local, regional, and national economies.

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What is Adventure Tourism?

Sport, in itself, is defined in various ways and from different per- spectives. For example, in North America, the terminology of sport is often narrowly associated with competitive play involving concepts of time, space, and formalized rules Mullin, Hardy, and Sutton, Other definitions Brooks, ; Goldstein, ; Zeigler, ; Chu, , however, provide more comprehensive interpreta- tions incorporating noncompetitive elements such as recreation and health.

The word sport is, in fact, a derivative of disport, which means to divert oneself. The word sport carries the original im- plication of people diverting their attention from the rigors and pres- sures of everyday life Edwards, Although escape for diver- sion purposes may still be a motivation for a sport activity, sport today employs a far more engaging concept, encompassing both spectators and participants who seek fulfillment of a wide variety of human needs and wants.

Tourism, like sport, lacks a common definition. For those of you who are more courageous and want to climb to new heights literally , you can either go paragliding, hang gliding or parachuting. Admire the natural beauty of the city of Rio de Janeiro in a whole new way! Leaving the air and heading for the water, diving is also a great adventure! Not all of the adventure tourism in Brazil is of the radical sport kind.

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The teachers are all industry experts, they have so much knowledge and experience to share in the classroom. I chose QRC because it gave me the opportunity to learn about something I am genuinely interested in. The small class sizes mean that teachers can take the time to give each student the attention we need. The Diploma Programme consists of 2 terms 11 weeks each on Campus, followed by a minimum hour internship, culminating with a final 2 terms on Campus. Recognition of Prior Learning RPL will be granted where your prior study or work experience is considered to be equivalent to all the learning outcomes for a particular QRC paper.

QRC Graduates literally have a world of opportunity available to them. Those wishing to enter the workforce have the knowledge, skills, experience and attitude to attain a leadership role and progress to Management. Internship is a valuable component to the Diploma Programme.

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Students work closely with their Internship Manager to identify where they would like to be placed. With the assistance and prior knowledge of the Internship Manager, they will be placed in the industry to best match their interests and strengths to ensure that they continue to develop. The fully paid Internship provides a value for money component for the student. Due to the successful experience gained by students on their internship a high proportion of students return to their internship employers after completing the programme.

The Internship Manager provides a direct link to industry and assists students in securing internship positions. AJ Hackett is synonymous with Adventure Tourism around the world, and I am lucky enough to be working as part of the team here in Queenstown. I am training to eventually be responsible for the final launch of people off the bridge and I cannot wait!